Given that the film contains grainy dv shots, ominously loud ambient soundscores, a nervous girl walking down empty corridors, overlapping image bleed and red curtains, it's Lynchian with a capital L. But parodically so?
In some ways it plays like a distant cousin of INLAND EMPIRE, a lightweight cousin with a heftier clothing allowance. Cotillard has her talents -- I like the way she handles one of those absurdly obvious Lynch questions "who knows what's inside that bag?" -- but nobody will ever top Laura Dern for her facility at embodying Lynch's psychotic break story beats in all their humor, danger and weird sincerity. Give or take Laura Palmer.
For what it's worth the film is more beautiful to look at on the Lady Dior site. I have no idea who her co-star is here. It says "with Gong Tao" but a search brings up nothing by way of an actor or model with that name.
I love that modern corporations have taken to employing acclaimed auteurs for longform commercials (a nice way for them to make extra money while audiences ignore their filmographies to buy tickets to the latest CGI film) but I doubt anything will ever top The Hire (2000-2001, starring Clive Owen) in this particular realm of filmdom. Those were such gems.
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* Further reading on this Lynch project at /Film and The Financial Times
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